By Lamin Turay
Every month Maveriqs hosts a Content Creators Collab event here in San Diego. In our latest Content Creators Collab event we covered the topic of "Blogging The Right Way." We executed a couple of blog writing exercises with the group that got everyone's creative juices flowing. We also went into detail on the various aspects of a successful blog; from time spent writing content, to frequency of publication. It was an excellent learning opportunity, and I'd like to share the information that we covered with you. Here's what we learned at the event...
Content Exercise #1
Storytelling: Extend & Advance:
Pick a topic…any topic. Write about that topic for 30 seconds. Stop! Extend on that topic by going into more detail. Extend for 1 minute. Stop! Now advance the topic to provide more to the story. Move the story forward by advancing its direction. Advance for 1 minute. Stop! Repeat your extend and advance steps one more time. You now have a story. Cheers!
Topic Overview: Blogging…WTF?
Initially blogging involved a personal web log, in which a person would journal about their experiences. A diary of sorts. From the term “web log” came the shortened term “blog.”
Like most new innovations on the internet, many saw the marketing potential in having a blog, and it took off from there. A blog can be used for marketing, home business, or documentation.
Sometimes a blog is often confused with a website. This is due partly to the fact that many businesses or individuals integrate their blogs and websites into a single web presence. However, there are two features that separate a blog from a website:
Topic Overview: Why Should I Care?
Search Engines Love Content:
The older and deeper the content on your website, the higher it will rank when people search for you, your business, or your services online. A blog is a fantastic way to produce content that will rest on your website and increase its overall amount of index-able, archived information. The more relevant content your site has, the more credible it will appear to search engines like Google, Bing or Yahoo.
Keep Your Audience Informed:
A blog is a great way to keep your customers or followers up to date on what’s going on with your
business, let them know about great deals you’re offering , or provide useful tips. The more a person
comes to your blog to stay informed, the more likely they are to spend money on your goods or services.
Your blog allows you to build trust and rapport with your followers as well as your business prospects.
Not only can you develop articles about what you know, but you can also get to know your audience by
interacting with them in your comments section.
There are multiple ways to generate income with a blog. However, you’ll want to develop a deep,
engaged following before you decide to monetize. Some methods for monetizing a blog are as follows;
Pay-Per-Click Ads, Partnerships, Affiliate Marketing, Sponsored Content, Influencer Relationships, and
Paid Media. Don’t be afraid to reach out to potential partners or sponsors and ask them to work with
Topic Overview: Things to Consider
Blogs Require Time (A Lot):
For a blog to be effective at SEO (Search Engine Optimization) and engaging readers it needs to be
updated regularly. The success of a blog comes from having people return to it in order to read new
content. People will only return to the blog if it is consistently updated. That means you need to publish
content on your blog several times a week.
Blogs Require Fresh Ideas:
To keep people coming back to your blog you need fresh ideas to write about. These ideas should be
both topical and relevant to your audience. They don’t always have to come from you though. You can
leverage guest/contributing writers, freelancers, or curate content from other websites.
Blogs Require Patience:
When it comes to blogging, the payoff is not immediate. One of the biggest frustrations bloggers realize
is that a blog is incredibly time-consuming with little initial payoff. It takes time (usually 24 months of
daily posting) to build a readership.
Blogs Require Consistency:
Again, in order to experience success with a blog you need to post content multiple times a week, and
distribute that content in the places where your audience spends their time online. The founder of
Copyblogger (one of the most successful blogs on the internet) did not earn his first dollar until he had
been posting on his blog every day for two straight years. That’s the kind of consistency that is needed.
In order to experience success with a blog you need to post content multiple times a week."
Successful live blogs on the internet:
Effective tools to help with your blogging efforts:
Content Exercise #2
Rewriting: Improving Your Creativity:
Pick out a word that you can use to hone your story from Content Exercise #1. Words like “Why,”
“Simplicity,” “More,” or “Deeper” are all good. Now give yourself 5 to 10 minutes to rewrite your
original story using that word as your inspiration. When you’re finished compare the two stories and see
how you've improved.
We've really enjoyed hosting our Content Creator Collab events, and the incredible amount of useful information that has come from them. We look forward to the next event. Like our Facebook page and stay tuned to our Email newsletter for more information!